Effective Date: 25 January 2025

At Page Load Solution, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website (https://pageload.co.uk) or use our services. By using our website or services, you agree to the terms outlined in this Privacy Policy.

We are committed to compliance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and relevant United States laws, including the California Consumer Privacy Act (CCPA) and other state and federal regulations.

1. Who We Are

Page Load Solution specializes in website speed optimization, WordPress debugging, rebranding, and design services. If you have any questions or concerns about this policy or your data, please contact us:

2. Data We Collect

We collect various types of personal data to provide and improve our services.

2.1. Information You Provide Directly

  • Contact Information: Name, email address, phone number.
  • Payment Information: Billing address and payment details (processed securely via third-party payment processors).
  • Service Details: Information about your website or project provided during consultations or service requests.

2.2. Information We Collect Automatically

When you visit our website, we may collect the following data automatically:

  • Technical Information: IP address, browser type, operating system, and device type.
  • Usage Data: Pages visited, time spent on the website, and interactions with our website.
  • Cookies: Small files stored on your device to enhance your experience (see Section 6 for more details).

2.3. Third-Party Tools and Services

  • Google Analytics: We use Google Analytics to understand how visitors interact with our website. This involves collecting anonymized data, such as the number of visitors, traffic sources, and user behavior. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
  • Live Chat Software: We use live chat tools to provide real-time customer support. These tools may collect information such as your name, email address, and chat history to resolve your queries effectively.

2.4. CCPA-Compliant Information Categories

For users located in the United States, specifically California, we may collect the following categories of personal information as defined by the CCPA:

  • Identifiers: Name, email address, IP address.
  • Commercial Information: Records of services purchased.
  • Internet Activity: Browsing history, interactions with our website.

3. How We Use Your Data

We process your personal data for the following purposes:

3.1. To Provide Our Services

  • Communicate with you regarding service requests, inquiries, or support.
  • Deliver the services you’ve purchased, such as website optimization or rebranding.

3.2. To Improve Our Website and Services

  • Analyze user behavior using Google Analytics and similar tools to enhance website performance and user experience.
  • Monitor the effectiveness of marketing campaigns.

3.3. To Provide Customer Support

  • Use live chat software to respond to your inquiries and provide tailored support.

3.4. Marketing and Communications

  • Send you promotional materials or updates (with your consent).
  • Inform you about new services or offers. You can opt out of marketing communications at any time by contacting us or using the “unsubscribe” link in emails.

3.5. To Comply with Legal Obligations

  • Meet regulatory requirements under UK, EU, and US law.

4. Legal Basis for Processing (UK/EU)

We process your personal data based on one or more of the following legal grounds:

  • Contractual Necessity: To fulfill our obligations under a service agreement.
  • Consent: Where you have explicitly given consent (e.g., for marketing communications or live chat).
  • Legitimate Interests: To improve our services, respond to inquiries, and protect our business.
  • Legal Obligations: To comply with applicable laws and regulations.

5. Rights Under GDPR and CCPA

5.1. Your GDPR Rights (UK/EU)

Under GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Erasure: Request deletion of your data where applicable.
  • Restriction: Request that we limit the processing of your data.
  • Portability: Receive your data in a structured, commonly used format.
  • Objection: Object to the processing of your data for specific purposes.
  • Withdraw Consent: Withdraw your consent for processing at any time.

5.2. Your CCPA Rights (California Residents)

Under the CCPA, California residents have the following rights:

  • Right to Know: Request information about the categories and specific pieces of personal data we collect, use, and share.
  • Right to Delete: Request that we delete personal data we have collected about you (subject to legal exceptions).
  • Right to Opt-Out: Opt-out of the sale of your personal data (note: we do not sell personal data).
  • Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

To exercise your GDPR or CCPA rights, please contact us at complain@pageload.co.uk.

6. Cookies and Tracking Technologies

We use cookies and tracking technologies to improve your browsing experience, analyze traffic, and enhance website functionality.

6.1. Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly.
  • Analytics Cookies: Help us understand user behavior on our website through tools like Google Analytics.
  • Marketing Cookies: Track your activity to provide tailored advertisements.

6.2. Managing Cookies

You can manage your cookie preferences or disable cookies via your browser settings. Note that disabling cookies may affect your experience on our website.

7. Data Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. These measures include:

  • Secure servers and encryption for data storage and transmission.
  • Access controls to limit data access to authorized personnel only.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or comply with legal obligations. When data is no longer needed, it will be securely deleted or anonymized.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We recommend reviewing their privacy policies before providing any personal data.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. The updated policy will be posted on this page with the revised effective date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: